Think of all the apps you have downloaded and deleted. If there was an instance in which you downloaded two apps with similar functions, what made you select and use that app over the alternative? Was it the speed between navigating functions, brand credibility, or such a genius concept that you find yourself using that particular app regularly? It is critical to approach mobile apps from a consumer perspective to avoid compromising your chance of staying in front of your customers through your custom platform.
To avoid these costly mistakes, PC40 meets with the business to understand their brand identity and determine how they can coherently communicate their products/services, values, and aesthetics through a functional mobile app. From there, PC40 gauges the outcomes the business wants to see from the development of their custom app, whether success is measured from the number of downloads, new customers and sales, positive reviews, or its app store ranking.
PC40 then works with the business to create a holistic plan that will help them find success with their mobile app and beyond. The mobile apps we develop are backed by demographic profiling, competitor analyses, and digital strategizing, followed by extensive qualitative and quantitative research before finalizing the mobile app. We make sure we do our homework to maximize the performance of your mobile app.